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Since the early 2000s, social media has been a constant presence in our lives. With Facebook, Twitter, Instagram, and other platforms, we have been able to connect with people all over the world. Additionally, entrepreneurs are using social media platforms to expand their horizons and boost their traffic. The sites your business uses should serve your needs and nurture business growth.

Here’s how to get started:

How to Choose the Right Platform

Most businesses use LinkedIn or Facebook since both sites offer just enough room for creativity in implementing their marketing strategies. Twitter and Instagram, for example, have word count limits that can stifle your posting. There are a few things to consider before selecting a site, however.

Finding your niche or target audience is the first step. What type of people are you searching for? Do you want someone in your age group or someone younger or older? Generational features are important. It is more likely that you will find a wider range of people on Facebook.

Additionally, you can send invitations to your friends to like or join your business’ Facebook page. A similar system is used by LinkedIn. The interactive platform also lets you send customers messages about new products or services and share relevant links. The same features are available on Facebook.

Your target customer’s income level is another factor to consider when developing a social media strategy. You should also pay attention to factors such as gender, age, and location when establishing your first customer base.

What Are Your Campaign Goals?

You should decide what you want to achieve from social media before selecting a platform. Would you like to use it to promote new items and provide product updates? Twitter and Facebook are great for that. Facebook is an excellent marketing tool if you want to build your customer base. LinkedIn could be a better option if you are looking for business customers.

Business growth relies on matching your business with the right social media platform. Whatever you do, there should always be a place for consumer feedback. When combined, each of these factors contributes to building a strong customer base. Through the use of our Business Internet Scorecard, finding your path to better engagement is a breeze, as it can help you break down what is working and what isn’t so you can tweak your campaign for better success.

The Do’s and Don’ts of Social Media Marketing

We will explain some of the dos and don’ts you should keep in mind before you dive head-first into social media marketing. 


Be consistent: You will also want to use the same voice and message for your business website, your media profiles, and all branding materials.

Be unique: Your customers have a lot of businesses vying for their attention, so make it worthwhile for the people who subscribe to your social media channels.


Don’t join every single social network: Select a few social media channels, learn the best ways to present your company on their platform, and ignore the rest to avoid spreading yourself too thin.

Don’t spam: Quality is better than quantity, if you are posting uninteresting and repetitive content, people may stop engaging with you.

Don’t try to erase negative comments: Customers want to know that their concerns are heard. Use a negative comment to show your followers that you’re serious about serving your customers and correcting your mistakes.

There’s a lot to consider when you’re starting a new social media campaign, and as a new business owner, the process can seem very daunting—that’s why Ukiddn is here to support you along the way! With our comprehensive Business Internet Scorecard, you can gain access to industry insights, see how your social media content is doing with your audience, and learn where you can improve in order to gain the edge you need to succeed. 

Is your business ready for growth? Get your Business Internet Scorecard today! 

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