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Even the tiniest detail matters when you’re trying to attract new customers and grow your business. It’s one of the many facets of digital marketing that’s usually ignored but can greatly improve your company’s findability. Here’s what you need to know to build your online presence and dominate your local market.

What Is a Business Listing?

An online business listing summarizes important information for your customers. It can be a valuable tool to help customers locate you online and in-store.

Typically, business listings include your company’s name, address, phone number, and website but may also include operating hours. To search for, locate, and contact your organization, customers need this information.

How Do I Know My Business Listings Are Working?

In terms of online business listings, more is better. Having your business listed on as many sites as possible is crucial for your customers to find you, but it only works if you make every listing accurate and consistent with other sources. Many businesses are surprised that it can often be easy to create an accidental duplicate listing.

Duplicates, mistakes, and omissions of listings can adversely affect your business’s ability to be found. You may have to do a little digging if you’re wanting to manually adjust all of your business listings that are on the web.

How well is your company performing online? Find out right now with my internet scorecard!

What Is the Importance of Accurate Listings?

A correct business listing has many benefits for your business. Instead of hoping that customers will find you, making your listings widely available will help lead them straight to your business.

Most consumers are apprehensive about dealing with a company that has missing or incorrect listings, possibly leading them to choose your competitor. An accurate listing can also improve search engine rankings and build trust with consumers.

Bring in new customers

If someone tries to call your store or visit you, but can’t find the right information or is led to the wrong location, they’ll most likely lose interest in doing business with you. In fact, 71% of people had a negative experience with a business because of incorrect information listed online.

Foster Trust

Your business can suffer from miscommunications or missed opportunities when your listing is incorrect or missing. This leads to confusion as well.

If someone tries to visit your business, but an incorrect listing takes them to the wrong location, chances are they won’t try to find you again since 80% of customers lose trust in a business if they see an incorrect or inconsistent listing.

Increase Your Search Ranking Results

The presence of incomplete business listings affects your search rank results, making it harder to attract new customers. If you create and maintain accurate listings across the Internet, you can increase website traffic and achieve higher search engine ranking results on top search engines like Google.

In business listings, details are everything. A small difference such as varying street abbreviations in your listings can lower your company’s search rankings. So what do you do if you don’t have enough hours in the day to comb through the entirety of the Internet and search for inconsistencies, errors, or omissions in your listings?

That’s where we come in.

The Ukiddn team is here to provide you with the tools you need to ensure your business is found when potential customers are searching for you. Contact us to get started, or purchase your Business Internet Scorecard today!

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