Google My Business creates the perfect opportunity for companies to improve their local SEO efforts and grow. Companies that invest in a Google My Business account increase their visibility and are more likely to attract their target customers.
With that said, if you don’t have a Google My Business Account by now, you should certainly get one. Here at Ukiddn, we like to educate our clients on the best practices for their business. Read on to learn three benefits of Google My Business for companies.
One of the greatest advantages of using Google My Business for your company is the boost in local SEO. There are likely a lot of competitors doing exactly what you’re doing. Staying ahead of your competition means being visible and accessible. When your audience is searching for your product or services, having a Google My Business page makes it easier for your audience to find your business.
This is because websites with a Google My Business page perform better in the search engine. Additionally, when your target audience does find your company through the search engine, they’ll be able to learn more information about your business, helping them make an informed decision.
Take Advantage of Reviews
Reviews are one of the most powerful tools that businesses can take advantage of. This is yet another reason why Google My Business is beneficial.
Gaining reviews is an excellent way to improve your SEO, build your business reputation, and gain the trust of your customers. In fact, online reviews influence over 93% of consumers when making a purchase.
Having a Google My Business Page can have a positive impact on your company. As you continue to garner good business reviews, you will be able to attract more customers. Potential customers will easily be able to decide on your business because honest reviews from real customers build trust and certainty.
Communicate With Your Customers
Google My Business also improves your ability to communicate with your customers. Customer service is one of the most essential aspects of running a business. With that said, it’s important to create more opportunities to talk with current and potential customers about your products or services.
Whether they want to learn more information about your company or have a specific question about your products or services, a Google My Business page provides the platform for business owners to respond. Your responses are public, which means that other curious customers can gain additional insight.
Google My Business is a useful, free tool for all business owners. If you haven’t already, you should create a business page to help take your business to the next level.
Ready to learn how Ukiddn can improve your marketing? Reach out to our team for more information.