One of the best ways to attract visitors to your website is through an engaging blog. Though the concept of creating a blog is simple, you may have difficulty reaching your target audience.
Creating engaging content that entices visitors to come back to your website is essential for keeping them there. We’ve put together six savvy tips that will help you do this.
1. Maintain consistent, readable content
You need to consistently publish relevant and well-written content on your website to keep readers coming back. An online visitor spends an average of 96 seconds reading a blog. As a result, if you are unable to catch their attention right away, you could lose them for good.
By providing readers with content that keeps them engaged, you will keep their attention and possibly land a sale.
2. Prioritize quality over quantity
Always attempt to write posts that will deliver useful information to your readers. You want your readers to view you as a trustworthy source and an expert in your industry. Nothing can make you fall flatter on your face than getting a fact wrong, so research may be necessary before you begin writing.
If you’re having trouble coming up with ideas for content, you might want to hire a writer. No matter what strategy you choose, budget for quality content from the beginning so you can keep the momentum going.
3. Be unique
It is boring to read the same thing repeatedly. To hold your readers’ attention, you must be consistent as well as offer a variety of content.
Whenever possible, tie your blog posts to the current times, holidays, and upcoming events in your community.
4. Pull them in with an engaging headline
Converting website visitors begins with attracting them. You must create headlines that capture their attention. Consider why you click on a blog and apply the same principle to your website.
5. Break up the page
One big block of text does not make for an enjoyable blog post. It is common for people to skim through content before reading it, so breaking up your article with subheadings is a good idea.
The easier the post is on the reader’s eyes, the easier they will read it (and take the action you want).
Make your paragraphs shorter so your readers will have an easier time reading your content.
You may have noticed that we tend to break up paragraphs every few lines at Ukiddn. See how small the blocks of text are? Your paragraphs should be no more than two or three lines, maybe four if it’s really important.
We do this to make sure that our readers can absorb as much information as possible in a short period of time.
Speaking of readers skimming, skimming works best with bullet lists because they break up large unwelcoming chunks of text into friendly bite-size pieces of knowledge.
Listed below are some tips to create bullet points readers will actually look at:
- Clearly state the benefits. Bullets can be thought of as mini-headlines.
- Aim for symmetrical bullets. 1–2 lines per bullet.
- Do not clutter your bullet points with paragraphs.
These six tips can help you create engaging blog posts that keep your current and prospective customers coming back for more. For even more tips about the benefits of digital marketing, contact our team at Ukiddn and learn how we can help your business take off.