We live in a digital age, but fortunately, digital marketing is extremely accessible for businesses of all sizes. You might have heard how important a website is to your business, but did you know that 75% of consumers judge a business’s credibility based on its website?
Your website is a chance to make a good first impression on a potential customer, so here are some simple ways to achieve exactly that.
Keep It Simple
While you might be tempted to showcase everything great about your business on your home page, research shows that people prefer simple and uncluttered designs on websites. Most people don’t have the time to give your website their undivided attention; they’re more likely to skim through. To really drive this point home, remember that users spend only 10-20 seconds before leaving a webpage. With a simple design, your visitors can easily scan your website for the information they need within this short timespan.
Create Opportunities for Targeted Conversion
Approximately 96% of visitors that visit your site aren’t looking to buy anything. A large statistic, but with loads of potential for conversions. Your best chance is through your landing page. The more landing pages you have, the higher your chance for conversions. Consider the various ways you could appeal to consumers—free trials, product demos, videos, reports, personalized consultations, and so much more! With a landing page showcasing your different offers, you can appeal to people in different parts of the customer journey.
Focus on Your Unique Value Proposition
Every business has something to offer, and while you might be well-versed in your unique selling points, your visitors aren’t. If you only had a few seconds to effectively sell your business, how would you do it? Find out the main reasons why a consumer should invest in you, and make it well known on your website.
Build Trust and Credibility
If you aren’t promoting customer trust on your website, you’re missing out. Testimonials, case studies, and reviews can go a long way in convincing your website visitors to choose you. 72% of customers say positive testimonials increase their trust in a brand, and 88% say reviews influence their online purchasing decisions. Social proof of success is an easy way to boost your brand reputation and cultivate positive customer relationships.
Optimize, Optimize, Optimize
The backbone of every website—website optimization is where you can really focus on improving your conversion rate. Whether it’s optimizing for mobile first-indexing, page speed, core web issues, or technical SEO, it’s something you simply can’t miss out on. These factors directly affect your bottom line and conversion rate optimization, but also influence your website rankings on search engines. Regardless of whether you’re a startup or an established business, optimization is the best way to see results. With our Business Internet Scorecard, you can quickly discover where your SEO is falling short on your website, and make improvements to give your site a competitive edge.
It’s never been easier to have your own website, but implementing the best practices and keeping it up to date can take some real time and effort to achieve. Ukiddn removes the stress and guesswork from creating a new website so you can focus on what you do best. With our comprehensive Business Internet Scorecard, you can gain access to industry insights, see how your website stacks up to your competition, and gain a competitive edge in the local market. What are you waiting for? Get your Business Internet Scorecard today, or contact us to learn more!