With approximately 3.96 billion people using social media daily, social media marketing is one of the best digital marketing strategies for brands today. When you’re first starting out, you might run into some easily avoidable pitfalls. To help you out, we’ve put together a list of the most common rookie mistakes people make with social media marketing.
1. Posting without a Social Media Plan
It might sound obvious to have a social media plan, but many people forget to accurately create and implement a long-term social media strategy. The first step to social media marketing is understanding why you’re using it. What are your goals, and how can social media help you achieve them? With a list of actionable goals, a budget, and a plan of action, you’ll find that you can leverage social media with a much higher ROI. At Ukiddn, we can help you discover the best plan of action for your business’s social media plan through our comprehensive Business Internet Scorecard.
2. Not Knowing Your Target Audience
You’re using social media to spread your brand’s message, but you don’t need the entire world to hear it—just the people who would actually take interest. Defining your target audience will help you create a strategy that caters specifically to them, thereby increasing your chances of generating leads. Figure out your target audience demographics, identify their needs, pain points, and trends, and then work on building a connection.
3. Using an Inconsistent Brand Voice
Developing a unique style and voice for your brand is one of the best ways to create a connection with your audience. Think of your specific audience and how you want them to perceive your brand—do you want to come across as funny? Professional? Casual and personable?
A brand voice helps boost visibility, consistency across platforms, and makes your brand more memorable in the eyes of your customers.
4. Not Engaging with Followers
Social media is a two-way street. As much as you post, it only matters as much as your followers decide it does. It’s important to create content that creates conversation and dialogue because this gives you a chance to directly engage with your audience. Doing so can help you gain insight about your approach, and what you need to do to keep your audience happy so they can continue to spread your brand far and wide.
5. Not Tracking Your Analytics
When it comes to implementing your social media plan, analytics is key. Behind every post is a set of insights that can help you understand what you’re doing right, and what you need to tweak for better performance. Social media plans are meant to be dynamic, to grow and change with the platform and algorithms. Keeping track of your analytics can help you understand your audience, competitors, platforms, and the best type of content for you. Save yourself the headache of logging into multiple sites to see your data, through our Business Internet Scorecard, you can view all your metrics across multiple social platforms all from one place.
There’s a lot to consider when you’re starting a business, and as a new business owner, you might be feeling a bit overwhelmed—that’s why Ukiddn is here to help! With our comprehensive Business Internet Scorecard, you can gain access to industry insights, see how you stack up to your competition, and gain a competitive edge in the local market.
Are you ready to get your business growing? Contact us to get started, or purchase your Business Internet Scorecard today!